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Connectify

✦Integration

Amazon and Business Central integration

Connectify integrates Amazon Seller Central with 365 Business Central and creates an automatic flow of orders, stock, products, payments and reporting – whether you are on FBA, FBM or both.

  • Amazon orders into Business Central automatically
  • FBA and FBM flows in the same setup
  • Stock status synchronised between the systems

In short

  • Connects: Amazon and Business Central
  • Synchronises: Products, Orders, Stock, Fulfilment, Shipping and returns, Finance
  • Delivered by: Connectify, integration specialists since 2014
  • Pricing: a fixed monthly price per integration, including operation and free support –see pricing

What it does

We build the flow around your business

AmazonBusiness Central
  • Order no.Sales order
  • Customer emailCustomer
  • SKUItem no.
  • Price incl. VATUnit price

Flexible integration architecture

Integrations can be built across Amazon, Business Central, WMS, PIM, webshop, shipping and 3PL – and the data flow is adapted to the way your ERP is used.

Trigger

New order in Amazon

Action

Validate and transform

Result

Created in Business Central

Error handling and monitoring

Failed orders, missing mappings and discrepancies are identified and handled, and critical data flows are monitored so problems become visible before they turn into manual clean-up projects.

Sync logLive
  • Orders transferred
  • Stock updated
  • Price rejected – item no. missing
  • Price retried and transferred

Scalability

The integration can be designed so that new marketplaces, stock locations or flows do not necessarily require the whole solution to be rebuilt.

Ready out of the box

One connected flow between Amazon and Business Central

Data flow

Products

Products, SKUs and relevant product data are matched between Amazon and Business Central.

Amazon → Business Central

Orders

Amazon orders are retrieved and processed automatically according to the rules that fit your Business Central setup.

Data flow

Stock

Stock status can be synchronised between Business Central, Amazon, WMS and the relevant stock locations.

Data flow

Fulfilment

FBA, FBM or 3PL flows are handled according to the fulfilment model you use.

Data flow

Shipping and returns

Tracking, shipment status and the relevant return data can be sent between the systems.

Amazon → Business Central

Finance

Handling and reconciliation of sales, refunds, fees and settlements in Business Central.

Amazon should not be yet another system that needs manual attention

As Amazon grows as a sales channel, the volume of data grows too.

  • Orders have to reach Business Central.
  • Stock has to be updated.
  • FBA inventory has to be traceable.
  • FBM orders have to reach the warehouse.
  • Tracking has to go back to Amazon.
  • Returns and payouts have to be handled.

If the connection between the systems is missing, employees often end up being the integration.

A business without an integration

Manual Amazon orders

Orders are exported, checked or created manually in Business Central.

Stock that does not add up

Amazon, Business Central and the warehouse do not necessarily show the same available inventory.

FBA and FBM live separate lives

Different fulfilment flows make it hard to create one shared overview.

Finance spends time on reconciliation

Settlements, fees, refunds and payouts require manual work.

FBA and FBM do not require the same integration

When Amazon handles fulfilment through FBA, the integration requirement is different from when you ship the order yourself via FBM. The integration should therefore not treat the two flows the same way.

Amazon FBA: Amazon handles fulfilment. You still need control of your data.

With FBA the goods sit with Amazon, while Business Central still has to give you the overview you need of the company’s items, sales and finances.

An FBA integration can include:

  • FBA stock as a separate location or stock flow
  • Stock movements and replenishment
  • Amazon sales data
  • Returns and refunds
  • FBA fees
  • Settlement data
  • A basis for reconciliation

Read about Amazon FBA integration

Amazon FBM: You handle fulfilment. The systems have to keep up.

With FBM, responsibility for picking, packing and delivery sits with you or your logistics partner.

The order therefore has to move quickly from Amazon through Business Central and on to the warehouse, WMS, shipping or 3PL.

An FBM integration can include:

  • Automatic order import
  • Stock reservation
  • Available stock for Amazon
  • WMS flow
  • 3PL integration
  • Shipping and tracking
  • Shipment status back to Amazon
  • Cancellations and return flow

Read about Amazon FBM integration

We build the flow around your business

We do not just build the connection.

Two companies can both use Amazon and Business Central and still have very different integration needs.

One uses FBA in five countries. Another sends FBM orders from its own WMS.

A third uses FBA on some products, 3PL on others and sells through its own webshop at the same time.

That is why we start with your processes.

How we get from your current setup to an automated flow

We need to move from kick-off to a solution in operation easily and safely, with as few obstacles as possible.

1. We map

We go through your Amazon setup, Business Central and the other systems that are part of the flow.

2. We design

We define which systems own which data, and how the information should move between them.

3. We integrate

The integrations are configured and adapted to the processes and rules we have agreed.

4. We test

Order, stock, fulfilment and other flows are tested before the solution goes live.

5. Go-live and operation

The integration goes live, and the relevant data flows can be monitored and supported afterwards.

Amazon Seller Central meets Business Central

A good integration involves more than moving a few fields.

Among other things, the integration has to account for:

SKU mapping

How do Amazon SKUs match the correct item numbers in Business Central?

Data master

Is it Business Central, Amazon, the WMS or the PIM that owns each data type?

Stock logic

What is Amazon actually allowed to sell? Physical stock is not necessarily the same as available stock.

FBA vs. FBM

The fulfilment model determines which processes and statuses the integration has to support.

Errors and retries

What happens if an order cannot be created, or if Amazon temporarily cannot receive an update?

Multiple markets

Marketplace, currency, stock locations and the company’s own Business Central rules have to work together.

Considering selling on Amazon?

Read more about the platform and how to start selling on Amazon.

We've got the answers

Frequently asked questions

Can Amazon be integrated with Microsoft Dynamics 365 Business Central?

Yes. Amazon and Business Central can be integrated so the relevant data is exchanged between the systems. The specific flow depends on factors such as your fulfilment model, stock structure and Business Central setup.

Can the integration handle several Amazon marketplaces?

An integration setup can be designed for that. Several marketplaces do make it important to have clear rules for SKUs, currency, stock and ERP processing, among other things.

Can stock status be synchronised with Amazon?

Yes. Stock status can be synchronised from Business Central or a WMS, for example. It is important to define first how available Amazon stock should be calculated.

Can Amazon orders be created automatically in Business Central?

Yes. Amazon orders can be transferred and processed automatically in Business Central according to the rules that fit your setup.

Can you integrate both Amazon FBA and FBM?

Yes. FBA and FBM can be part of the same integration setup, but they require different flows. FBA typically focuses more on Amazon stock, sales, returns and settlements, while FBM requires a more operational flow around orders, stock, WMS, shipping and tracking.

Can Connectify help if our setup does not fit a standard connector?

Yes. Looking at a more flexible integration setup is exactly what makes sense if you have particular Business Central processes, a WMS, 3PL, several marketplaces or other requirements that a standard connector does not cover well.

Can tracking be sent back to Amazon automatically?

For the relevant FBM flows, tracking and shipping data can be sent back to Amazon as part of the integration.

Can Amazon be integrated with our WMS?

Yes. That is particularly relevant with FBM, where Amazon orders often have to move on to a WMS or 3PL for picking, packing and shipping.

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  • Fixed price – no expensive support hours
  • Danish integration specialists