✦Integration
Automate orders, stock, prices and customers between Magento 2 or Adobe Commerce and Business Central. We handle implementation and support – with a solution that matches your data flow.
What it does
The integration transfers and synchronises stock and finance data automatically, so you avoid manual data entry – also as the product catalogue grows.
New order in Magento
Validate and transform
Created in Business Central
Data is updated across all systems at once. That removes typing errors, delays in order preparation and, ultimately, customer complaints.
With a high degree of automation, the business can run around the clock in every country – which makes growth far easier.
The three situations below are the ones we get called about most often. You do not need a finished requirement specification – start by telling us what takes up time.
01 · Orders
Someone retypes the same details in Business Central – or copies them out of an email. Order data can be transferred automatically, so item numbers, quantities and prices come along.
02 · Stock and prices
Stock is adjusted in the ERP, and then someone has to remember the webshop. When Business Central is the governing source, stock and agreed prices can be transferred automatically.
03 · Errors
Transfers fail, and someone only notices when the customer calls. We start from your current setup and the processes you want to improve.
Ready out of the box
Magento → Business Central
Orders created in the webshop appear in Business Central immediately, and you have access to the tools in both systems.
Business Central → Magento
Always know how many items are available and where – also with multiple stock locations, points of sale and product bundles.
Both ways
Webshop customers are created automatically as web customer accounts in Business Central and vice versa – also with several web users per customer account.
Both ways
Products and collections can be created in both Magento and Business Central, and the integration keeps both places up to date.
Business Central → Magento
Quantity discounts, bundles, campaigns, customer-specific discounts and custom shipping rates are shown correctly at checkout.
Data flow
The solution is tailored to your business – whether you sell B2B, B2C or both.
Orders from Magento to Business Central. The webshop order is transferred for processing according to the way your back office works – as a sales order, a direct invoice or something in between.
Stock from Business Central to Magento. Stock information is updated according to the agreed stock logic and frequency, so the customer sees what can actually be shipped.
Products from Business Central to Magento. The agreed product data is transferred and updated whenever the information changes. Texts and images can come from a PIM instead.
Prices from Business Central to Magento. Sales prices are synchronised. For B2B we also scope customer price groups, special sales prices and quantity discounts.
Customers according to your customer and order flow. We scope whether webshop customers should be created or matched in Business Central, and which information should be passed back to Magento.
What the integration actually covers depends on your solution and the features you choose. We agree which data is transferred, in which direction and how often.
Magento comes in two editions, and the difference matters for the integration.
Magento Open Source has most of what a B2C webshop needs: products, customers, customer groups, orders and a full REST API.
Adobe Commerce adds the B2B features on top – companies with several users under the same account, shared catalogs, requisition lists and purchase orders with approval. If you sell B2B, those features typically decide how much of your agreement structure the webshop can show.
On top of that come the modules you have installed yourself. A third-party pricing module can overwrite the price the integration has just set – which is why we always review which extensions touch prices, stock and orders before we build.
Magento and Business Central describe the same assortment in different ways, and that translation is the first thing we settle.
If the variants are built around size and colour, we can map them to the variants in Business Central. If they are built around something else, we agree the rule.
Magento 2 has Multi Source Inventory, where stock can sit on several sources that are consolidated into a sellable quantity per sales channel. Business Central has stock locations. The two concepts look similar, but they do not always count the same way.
We decide:
If you run without MSI, we consolidate the stock into a single number per item number. That is simpler, but then the webshop cannot show where the item is located.
In Magento the price can come from several layers: the price on the item, a special price with a validity date, a tier price at a certain quantity, a price per customer group and, on top of that, catalog price rules and cart price rules.
In Business Central it comes from sales prices, campaign prices, price groups, line discounts and quantity discounts.
The two systems can arrive at the same result, but they do not calculate the same way. That is why we decide during scoping which system owns the price – and then stick to it. Usually it is Business Central, and Magento then only uses the price fields the integration fills in. Mix the two, and you find out when a customer has paid too little.
If you run several websites or store views in the same Magento installation, the integration needs to know what applies where: which stock the website shows, which price list and currency apply, and whether orders should be placed in the same company in Business Central or in different ones.
We agree the rules per website, so you can open a new market without rebuilding the integration.
The integration uses Magento’s REST API. For larger volumes we use the asynchronous bulk endpoints, so updating several thousand prices does not bring the webshop down in the middle of the day.
Two things are worth knowing if you have experienced data “not coming through”:
Your B2B customers need to be able to buy on the terms you have agreed with them. That requires a connection between customer data and pricing rules in Business Central and what the customer sees in Magento.
Among other things, we scope:
The options also depend on your Magento edition and B2B modules. That is why we start from the setup you actually use.
Read our guide to Magento B2B and Business Central.
It depends on which data needs to be transferred, which features you need, and whether your setup requires particular customisations.
Do you mainly need to transfer orders? Or should the solution also handle products, stock, B2B prices and customer data?
We go through that during scoping, so you get a realistic basis for the price and can see what is included. See also our prices.
Magento is one of the most widely used e-commerce platforms in the world, and Magento 2 is the current version. The platform is open source, written in PHP, and used for both B2B and B2C.
Magento is owned by Adobe and comes both as the free Magento Open Source and as Adobe Commerce with support and B2B features. The platform is flexible and can be customised at almost every level – in return it requires more technical insight than a hosted all-in-one solution such as Shopify.
That flexibility is exactly why two Magento webshops are rarely built the same way – and therefore why an integration always has to start from your specific setup.
Read more about Magento at Adobe
We build the integration, put it into operation and maintain it afterwards – also when Magento or Business Central change their APIs. Support and updates are included in the fixed monthly price.
Start with a free scoping. Tell us what takes up time today, and we will review your systems and suggest what should be built first.
Customer story
Connectify helps Kaffekapslen keep the full overview
Kaffekapslen is the largest coffee capsule retailer in the Nordics and Germany, with sales in 10 countries. Connectify handles the data integration between their Magento 2 webshop and 365 Business Central, so they have the full overview of how the business is doing and what they have in stock.
We've got the answers
Yes. We integrate both the open source edition of Magento 2 and Adobe Commerce with Dynamics 365 Business Central – via the V2 API or a tailored, industry-specific solution.
Typically orders, stock, customers, products and prices – including customer-specific prices, quantity discounts and bundles. You decide how much should be automated.
Yes. The integration supports B2B requirements such as customer-specific prices, special discounts and several web users linked to the same customer account.
Yes. Adobe Commerce has B2B features such as companies, shared catalogs and requisition lists that do not exist in Magento Open Source. We review your version, modules and customisations before we settle the integration.
The individual variants – the simple products underneath the configurable one – are linked to the item numbers in Business Central. The configurable product only exists in Magento as a presentation. We settle the rules during scoping, so new variants can be created without manual work.
Yes. Stock locations in Business Central can be mapped to sources in Magento's Multi Source Inventory, so the webshop shows the sellable quantity for the right source. If you run without MSI, we consolidate the stock into a single number instead.
No. The direction depends on where the information is maintained. Orders typically go from Magento to Business Central, while stock, prices and product data go the other way. Customer data may need to be transferred both ways.
We assess that based on your customisations and the available APIs. We review the requirement together with your ERP partner and establish whether the standard APIs are enough, or whether something extra needs to be developed.
We do. Connectify tailors the integration and then handles operation and maintenance – support is included in the fixed monthly price.
ERP
Integrations between your ERP and your e-commerce solutions – for Magento, Shopify Plus and WooCommerce. We connect Business Central with the systems your business runs on.
Read more
PIM
Plytix is a PIM system that helps you keep track of all your product information. Connectify builds the bridges, so your product data flows seamlessly between Plytix and your other systems.
Read moreE-commerce
An all-in-one integration solution between Shopify, Shopify Plus, Dynamics 365 Business Central and other systems. Orders, stock status and customer data are synchronised automatically, so you save time, get higher data quality and can scale your e-commerce more easily.
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