✦Integration
Integrate your B2C webshop with Business Central and get the best of both worlds: a user-friendly, conversion-optimised webshop for your customers and a robust ERP system for order handling, inventory management, invoicing and accounting.
What it does
Forget about manually updating product information, prices, discounts and stock status. With an integration it happens automatically in your webshop.
New order in Shopify
Validate and transform
Created in Business Central
Automate repetitive manual tasks such as order confirmations, invoices and order status – and give customers real-time data about products and orders, so you get more satisfied customers and fewer support enquiries.
Expand into new markets or add more stores. An integration with Business Central can handle even the largest implementations – with several stores, languages and currencies managed from one platform.
Ready out of the box
Data flow
Names, descriptions, categories, attributes, variants, images and prices – from standard prices to campaign prices and customer-specific prices – are synchronised between the webshop and Business Central.
Business Central → webshop
Real-time updates of stock levels and warehouse locations ensure that the webshop always shows the correct stock status and reduce the risk of selling out-of-stock items.
Webshop → Business Central
Customer orders with order lines, quantities, prices and discounts are transferred to Business Central for processing, and order history can be synchronised to customer service and sales.
Data flow
Customer profiles and customer accounts – including credit limits and payment terms – are kept up to date and consistent across the systems.
Data flow
Invoices are generated and synchronised automatically from webshop orders, and payments are recorded on customer accounts in Business Central for correct posting.
Data flow
Shipping methods, tracking numbers, delivery status and shipping costs are synchronised, so customers always have up-to-date information about their deliveries.
Whether you are a small company that has just started exploring e-commerce, or an established business looking to upgrade your current setup, this guide will give you the insight you need to make informed decisions about integrating your B2C webshop with Business Central.
The purpose of such an integration is to create an efficient and scalable e-commerce solution that can handle both business logic and data handling in real time.
In other words, you get the best of both worlds:
By integrating these two systems, you can automate a wide range of processes and ensure that data is always up to date and synchronised across platforms.
There are a great many different solutions when it comes to integrating a B2C webshop with Business Central. To make it easier, here is an overview of the four most popular options.
Shopify is one of the best managed (meaning they take care of servers and so on) subscription-based B2C solutions on the market. That means you do not have to worry about the technical side yourself, since Shopify handles it. Shopify also has a very wide range of extension options and can easily be integrated with Business Central. So if you are looking for a user-friendly and scalable solution, Shopify is a strong candidate.
Read more: What is Shopify? Learn all about the platform · Shopify integration · Shopify Dynamics NAV
Magento, which is now part of Adobe Commerce, is an enterprise e-commerce solution that suits larger web projects, in both B2C and B2B.
With Magento you have greater scope to tailor your webshop exactly as you want it. It does require a little more technical skill than Shopify, but in return you get a solution that can be adapted to your specific needs.
Read more: Magento integration
WooCommerce is a versatile, module-based e-commerce solution often used for small and medium-sized B2C projects.
If you already have a WordPress site, WooCommerce is an obvious option, as it can be integrated directly into your existing site. That makes it quick and straightforward to start selling your products online.
Read more: WooCommerce Integration · WooCommerce Dynamics 365 Business Central integration
Shopware is a flexible and scalable open-source e-commerce platform that supports both B2C and B2B. One of the main advantages of Shopware is its API-first approach, which makes it straightforward to integrate with Business Central. So if integration is an important factor for you, Shopware is definitely worth considering.
Read more: Shopware integration
Whichever solution you choose, we can help you make it work with Business Central, so you get the most out of your webshop.
Before you get started, there are a couple of key technologies worth knowing about. Let us look at some of the most important ones.
Microsoft’s REST API technology protocol OData is a considerable asset when it comes to straightforward integration with Dynamics 365 Business Central. By using this technology we can save both time and money in the integration process.
The OData Connector makes it possible to establish a smooth connection between your webshop and Business Central, so data can flow freely between the two systems.
Another important technology is the API-first approach. This approach ensures that no unnecessary third-party code is added to your ERP solution.
Instead you get two-way access to Dynamics 365 with both live and batch connection. That means your data is always synchronised and up to date, whether you work in real time or with scheduled updates.
With the API-first approach you can be confident that your integration is clean, efficient and does not put unnecessary load on your ERP system. It works like a well-oiled machine where all the parts work together.
So with the OData Connector and the API-first approach behind you, you are well equipped to create a seamless integration between your B2C webshop and Business Central.
Read more: What is the Business Central V2 API · Integration platform
One of the major benefits of integrating your B2C webshop with Business Central is that you can create a much better customer experience.
With an integration you can combine customer-specific data in real time with a smooth e-commerce experience.
That means your customers can:
All without having to contact customer service or wait for a reply. They have access 24/7 and can handle it themselves.
Another way to optimise the customer experience is by enriching your product data with a PIM system (Product Information Management).
With a PIM system you can:
That gives a far better content experience for your customers, but also for your resellers and sales team.
Imagine your customers being able to see detailed product descriptions, high-quality images from every angle and perhaps even a video showing the product in use. That is something that can genuinely boost sales and customer satisfaction.
In short: by integrating your B2C webshop with Business Central and enriching your product data with a PIM system, you can create a customer experience that is hard to beat.
Read more: Plytix integration
When you are about to integrate your B2C webshop with Business Central, there are some important things to consider.
First of all, you need to decide whether to go with an off-the-shelf solution or a custom solution.
Off-the-shelf solutions are often faster to implement and cheaper, but they can lack flexibility. Custom solutions take longer and cost more, but they can be tailored precisely to your needs.
Our advice? Think about your business goals. What do you need your webshop to be able to do? Based on that, you can choose the solution that fits best. And if you are in doubt, do get in touch.
We are happy to help you find the right path.
The next step is to consider which e-commerce platform best suits your business. Should it be Shopify, Magento, WooCommerce or something else entirely?
Each platform has its strengths and weaknesses, so it is about finding the one that best matches your needs.
Finally, it is important to keep project scope, costs and maintenance in mind.
An integration between your webshop and your ERP system is not something you do just once. It often requires ongoing maintenance and updates.
So make sure you have a clear plan for how you will handle that, both practically and financially. It can save you a lot of trouble in the long run.
Let us look at a couple of concrete examples of how we have helped companies integrate their B2C webshops with Business Central.
We have had the pleasure of working with Kaffekapslen, the largest retailer of coffee capsules in the Nordics and Germany.
The challenge was to make their Magento 2 e-commerce platform work with Microsoft Dynamics 365 Business Central.
And it worked.
The integration has given Kaffekapslen a combined overview of their stock levels and sales data. That has allowed them to optimise their business processes and reduce the need for manual updates. The result is a more efficient and streamlined business.
Another interesting project was with Shark Gaming, known to many for their gaming equipment. Here the task was to integrate their Adobe Commerce (Magento) platform with Dynamics 365 Business Central.
We ensured seamless data transfer between the systems, which has brought a number of benefits for Shark Gaming:
In short, an integration that has made everyday work easier and more efficient for Shark Gaming.
So if you are considering integrating your B2C webshop with Business Central, you are in good company. And we are ready to help you achieve the same results as Kaffekapslen and Shark Gaming.
Integrating a B2C webshop with Business Central is an effective way to streamline your business processes, improve the customer experience and increase efficiency in your e-commerce business.
By choosing the right solution and implementing it correctly, you can achieve a seamless data flow between your webshop and your ERP system, which gives you a complete overview of your business and enables data-driven decisions.
Remember that integration is not a one-off task, but an ongoing process. Technology develops constantly, and your business needs can change over time.
That is why it is important to have a flexible solution and a reliable partner who can help you keep your integration up to date and effective.
Wherever you are on your e-commerce journey, integrating your B2C webshop with Business Central is a step in the right direction towards a more efficient, scalable and customer-oriented business.
Read more: Integrations
Customer story
Connectify helps Kaffekapslen keep the full overview
Kaffekapslen is the largest coffee capsule retailer in the Nordics and Germany, with sales in 10 countries. Connectify handles the data integration between their Magento 2 webshop and 365 Business Central, so they have the full overview of how the business is doing and what they have in stock.
We've got the answers
You get the best of both worlds: a user-friendly, conversion-optimised webshop for your customers and a robust ERP system for order handling, inventory management, invoicing and accounting. Processes are automated, and data is always up to date and synchronised across the platforms.
The most popular options are Shopify, Magento (Adobe Commerce), WooCommerce and Shopware. Whichever solution you choose, we can help you make it work with Business Central.
Among other things product data, prices, images and variants, stock levels and warehouse locations, orders and order history, customer account data, invoices and payments as well as shipping data such as tracking numbers and delivery status.
Off-the-shelf solutions are often faster to implement and cheaper, but can lack flexibility. Custom solutions take longer and cost more, but can be tailored precisely to your needs. Start from your business goals – and get in touch if you are in doubt.
E-commerce
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Automate orders, stock, prices and customers between Magento 2 or Adobe Commerce and Business Central. We handle implementation and support – with a solution that matches your data flow.
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