- Order no.Sales order
- Customer emailCustomer
- SKUItem no.
- Price incl. VATUnit price
One place for product data
Descriptions, images and attributes are maintained in Struct, while prices and stock come from Business Central.
✦Integration
Connect Struct PIM with Business Central and your webshop, so product data is maintained in one place and flows automatically into every sales channel.
What it does
Descriptions, images and attributes are maintained in Struct, while prices and stock come from Business Central.
New order in Struct PIM
Validate and transform
Created in Business Central
Enriched products are sent automatically to the webshop, so new items are ready to sell faster.
Changes to product data, prices and stock take effect in every channel – without manual exports.
Ready out of the box
Business Central → Struct
New items and variants from Business Central are created in Struct, ready for enrichment.
Struct → Webshop
Descriptions, images and attributes are sent from Struct to the webshop.
Business Central → Struct
Prices from Business Central are kept up to date in the PIM and the webshop.
Business Central → Webshop
Inventory from Business Central is shown correctly in the webshop.
Struct is a Danish PIM system. In a PIM you gather all product information in one place – descriptions, images, specifications and attributes – and enrich it before it is sent out to the webshop, marketplaces and catalogues.
In most companies the basic item data, prices and stock live in the ERP system, while the sales-ready product data lives in the PIM. Without an integration, new items have to be created in several places, and changes have to be exported and imported manually.
With a Connectify integration to Struct via API, data flows automatically: new items from Business Central are created in Struct, enriched products are sent to the webshop – for example Magento or Shopify – and prices and stock are kept up to date. If you are considering a PIM, you can also read about Plytix and our guide to PIM implementation.
We clarify your product data flow together with you and your ERP partner, build and test the integration and then handle operation and support – included in the fixed monthly price.
We've got the answers
Struct is a Danish PIM system (Product Information Management) where companies gather, enrich and distribute product data to their sales channels.
We integrate Struct PIM via API with Business Central and with webshops such as Magento, Shopify and WooCommerce.
Read our guide to PIM implementation, or request a call for a free consultation.


PIM
Plytix is a PIM system that helps you keep track of all your product information. Connectify builds the bridges, so your product data flows seamlessly between Plytix and your other systems.
Read moreGuide
Hello there, product manager, head of e-commerce, or maybe just a curious soul. A guide to your PIM implementation – with the most important topics and the mistakes you can avoid.
Read more

E-commerce
Automate orders, stock, prices and customers between Magento 2 or Adobe Commerce and Business Central. We handle implementation and support – with a solution that matches your data flow.
Read moreRequest a call
Want to know more about Connectify, or get answers about your integration? Fill in the form and one of our integration specialists will call you back.