✦Integration
Make ERP, PIM and webshop work together: items are created in the ERP, enriched in the PIM and sent automatically to your sales channels – with prices and stock straight from the ERP. We help with choosing the PIM, implementing it and integrating it.
Plytix
Shopify
Magento
What it does
New order in Plytix
Validate and transform
Created in Business Central
New items and variants are created in the ERP and appear automatically in the PIM, ready for enrichment. Nobody creates the same item in three places.
The ERP owns item numbers, prices and stock. The PIM owns copy, images and attributes. The webshop displays the result – and overwrites nothing.
When the product is enriched, it is sent to webshops and marketplaces. Changes go live everywhere without exports and spreadsheets.
This is how it looks in most of our PIM projects. We agree the order and the ownership of each field with you.
01 · ERP
Purchasing or production creates the item number, variants, units and cost price in the ERP, as usual.
02 · PIM
The item appears in the PIM. Marketing and product owners add copy, images, attributes and translations.
03 · Webshop
When the product is ready, it is sent to Shopify, Magento or WooCommerce. Prices and stock still come straight from the ERP.
Ready out of the box
ERP → PIM
New items and variants from the ERP are created automatically in the PIM with item number, EAN and base data.
PIM → Webshop
Copy, images, attributes and translations are sent from the PIM to the webshop when the product is ready.
ERP → Webshop
Sales prices, offers and price groups come from the ERP – to the webshop and, if you like, to the PIM.
ERP → Webshop
Stock goes straight from the ERP to the webshop, so it can be updated often without passing through the PIM.
Webshop → ERP
Webshop orders are transferred to the ERP as sales orders on the right customer.
PIM → Webshop
The category structure and the rules for which products are shown where can be managed from the PIM.
In most companies, product data lives in three places. The ERP has item numbers, prices and stock. The PIM has copy, images and attributes. The webshop shows it all to the customer.
Without integration, a new item is created in the ERP, exported to a spreadsheet, imported into the PIM and finally copied into the webshop. Every change has to be made in several places – and sooner or later the webshop shows a wrong price or a discontinued item.
With a PIM ERP integration, data flows automatically between the systems, and each system owns the information it is best at.
The most important decision in a PIM project is which system owns which fields. A typical starting point:
| Data | Owned by | Sent to |
|---|---|---|
| Item number, variants, EAN | ERP | PIM and webshop |
| Sales price, price groups, offers | ERP | Webshop (and possibly PIM) |
| Stock | ERP | Webshop |
| Copy, images, documents | PIM | Webshop and marketplaces |
| Attributes, categories, translations | PIM | Webshop and marketplaces |
| Orders and customers | Webshop | ERP |
We usually send stock straight from the ERP to the webshop. It needs to be updated often, and there is no point in routing it through the PIM.
We integrate both, and we are happy to help you choose.
Plytix is a user-friendly PIM with a free plan to start on. It suits webshops that want to get going quickly and gather product data, images and attributes in one place.
Struct PIM is a Danish PIM that suits companies with many items, complex product structures and several languages and markets.
The choice depends on your range, number of channels and who will work in the system. We go through it in the scoping.
Shopify has metafields and product variants, but not a real PIM. With many variants, several languages or several Shopify stores, maintaining product data directly in Shopify becomes heavy.
A Shopify PIM integration sends the enriched products from Plytix or Struct to Shopify – with variants, metafields, images and translations – while prices and stock come from Business Central. Read more about Shopify integration and B2B on Shopify.
The same applies to Magento, where attribute sets and configurable products have to match the structure in the PIM.
Many PIM projects stall between implementation and integration: the PIM is set up, but the data never reaches the channels. That is why we combine it into one project:
If you want to know more about the implementation itself, read our guide to PIM implementation.
Tell us which ERP and which webshop you use, and where product data lives today. We will review your data flow and suggest how the PIM should be connected.
We've got the answers
A PIM integration connects your PIM system with the systems that supply and use product data – typically the ERP and the webshop. Items come from the ERP, are enriched in the PIM and sent to the sales channels without manual exports.
We integrate Plytix and Struct PIM with Business Central, Dynamics NAV and Infor M3, and with Shopify, Magento and WooCommerce. If you have another PIM with an API, we assess it in the scoping.
The ERP manages the business side: item numbers, prices, stock, orders and finance. The PIM manages the sales side: copy, images, attributes and translations. The integration makes sure the two do not overwrite each other.
Yes. With few products and one language, product data can be maintained in Shopify and Business Central. A PIM makes sense when you have many variants, several languages or markets, or sell in several channels.
The PIM integration is an add-on to the integration between webshop and ERP and costs DKK 5,000 per month excl. VAT. Operations and free support are included. See all prices and add-ons.
Yes. We help clarify the need, choose the PIM and prepare the data – and build the integration in the same project. Read our guide to PIM implementation.
PIM
Plytix is a PIM system that helps you keep track of all your product information. Connectify builds the bridges, so your product data flows seamlessly between Plytix and your other systems.
Read morePIM
Connect Struct PIM with Business Central and your webshop, so product data is maintained in one place and flows automatically into every sales channel.
Read moreGuide
Hello there, product manager, head of e-commerce, or maybe just a curious soul. A guide to your PIM implementation – with the most important topics and the mistakes you can avoid.
Read moreE-commerce
Connect your webshop with your ERP system so orders, stock, items and prices flow automatically. We build, run and maintain the integration at a fixed monthly price – whether you sell on Shopify, Magento, WooCommerce or Shopware.
Read moreE-commerce
Shopify integration with Dynamics 365 Business Central, Dynamics NAV, Infor M3 and TRIMIT. Orders, stock, items, prices and customers are synced automatically between Shopify or Shopify Plus and your ERP – built around your workflows and maintained by us.
Read moreE-commerce
Automate orders, stock, prices and customers between Magento 2 or Adobe Commerce and Business Central. We handle implementation and support – with a solution that matches your data flow.
Read moreRequest a call
Want to know more about Connectify, or get answers about your integration? Fill in the form and one of our integration specialists will call you back.