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Connectify

✦Integration

Shopify and Business Central integration

An all-in-one integration solution between Shopify, Shopify Plus, Dynamics 365 Business Central and other systems. Orders, stock status and customer data are synchronised automatically, so you save time, get higher data quality and can scale your e-commerce more easily.

  • No setup costs
  • No expensive support hours
  • Danish integration specialists

In short

  • Connects: Shopify and Business Central
  • Synchronises: Orders, Stock status, Prices and price agreements, Customers and customer records, Products and variants
  • Delivered by: Connectify, integration specialists since 2014
  • Pricing: a fixed monthly price per integration, including operation and free support –see pricing

What it does

Get your Shopify business ready to grow

ShopifyBusiness Central
  • Order no.Sales order
  • Customer emailCustomer
  • SKUItem no.
  • Price incl. VATUnit price

Automatic flows

A two-way bridge between Shopify and your ERP gives you automatic flows without manual data entry – and a real-time overview of the business across all systems.

Trigger

New order in Shopify

Action

Validate and transform

Result

Created in Business Central

Real-time stock robot

Connectify's built-in stock robot reconciles inventory against the ERP and all your Shopify stores as soon as an order comes in. That prevents overselling in periods with high order volume.

Sync logLive
  • Orders transferred
  • Stock updated
  • Price rejected – item no. missing
  • Price retried and transferred

No surprises

No setup costs and no hourly rate on support or development – everything is covered by the subscription. We are the link between your web and ERP partners and take full responsibility for your data being correct.

Ready out of the box

What we synchronise between Shopify and Business Central

Shopify → Business Central

Orders

Orders from Shopify are transferred automatically to Business Central – and can be validated against the customer's credit status in BC before they are accepted.

Business Central → Shopify

Stock status

Inventory is reconciled in real time across locations and Shopify stores, and orders can be routed automatically depending on sales country and product.

Business Central → Shopify

Prices and price agreements

Sales prices, volume prices and customer-specific price agreements are shown automatically in Shopify based on the customer's price group in Business Central.

Data flow

Customers and customer records

Contacts, customer records and customer groups are synchronised, and VAT, payment and delivery are set up automatically based on customer data and region.

Data flow

Products and variants

Products, variants, SKUs and locations are mapped, so product data matches between Shopify and Business Central.

Integration between Shopify Plus and Dynamics 365 Business Central

If you run your own Shopify store, or work with Shopify day to day, you know that things get complex fast once it has to talk to Dynamics 365 Business Central.

The platform

With the Connectify iPaaS solution you get access to a leading integration service between Shopify and Business Central 365.

Connectify scales with your business without changing the budget.

Our iPaaS is optimised every day on the basis of the many thousands of syncs that run through it, and you do not have to worry about changes in your ERP or in Shopify’s API – we make sure to adapt to the changes as they happen.

Shopify Business Central integration

With a Shopify Business Central integration you get one connected system that automatically synchronises orders, stock status and customer data between your Shopify webshop and Dynamics 365 Business Central.

That saves you time, ensures higher data quality and makes it easier to scale your e-commerce business.

What can be synchronised?

There are almost no limits to the connections and synchronisations we have worked with.

If you have particular data, we can send it where you want it. Here are the most commonly used data types in Shopify and 365 BC.

What can be integrated between Dynamics 365 Business Central and Shopify

How the integration between Shopify Plus and 365 Business Central works

When you integrate Shopify Plus with Dynamics 365 Business Central through Connectify, you get a stable and monitored data flow that ensures correct transfer of orders, stock status, prices and customer data – in real time.

Technical setup and configuration

  • API connections: We use the Shopify Admin API and OData v4 / Web Services in Business Central.
  • Validation layer: Data is validated before transfer – for example VAT number, stock quantity, customer groups.
  • Mapping and logic: SKUs, locations and price groups are mapped so they match between the systems.
  • Security: All data transport is encrypted, and access is handled via OAuth 2.0 and token management.
  • Error handling: All flows are monitored and logged in Connectify Cockpit with notifications.

Typical configurations in B2B e-commerce

  • Customer-specific price agreements: Shown automatically in Shopify based on the customer’s price group in BC.
  • Multiple stock locations: Orders are routed automatically depending on sales country and product.
  • Credit limit control: The order is validated against the credit status in BC before it is accepted.
  • VAT and terms per customer type: Automatic setup of VAT, payment and delivery based on customer data and region.

Read more: B2B Shopify and Shopify Plus: guide to B2B e-commerce

Which APIs are used in the integration?

Connectify’s integration between Shopify Plus and Dynamics 365 Business Central is built on documented, modern APIs that ensure stable and secure data transport between the systems.

Shopify Plus – the APIs we use

API Function
GraphQL API Retrieves orders, customers and products and updates stock and prices
Storefront API Used where customer data and price logic need to be retrieved live (for example B2B)
Webhooks Triggered on order creation, changes in product data, returns and more
Multipass API (optional) For single sign-on between external systems and Shopify

Business Central – APIs and technologies

API / technology Function
OData v4 (standard API) Reads and writes data to tables such as SalesOrders, Items, Customers
Web Services (SOAP/OData) Used with older BC/NAV installations, particularly for custom tables
Page Extension APIs Used when BC needs to be extended with customer-specific fields
Job Queue / Codeunits For advanced data processing and asynchronous calls inside BC

Read more: Understanding endpoints in the Microsoft Dynamics 365 Business Central v2 API

What can integrations do for you?

Summing up the potential of integrations in a short explanation is a bit like asking someone to fit a mountain into their trouser pocket. It is not really possible.

Integrations have enormous potential.

Better collaboration inside the company

An integration does not only reduce the workload for you. It can help you, and the rest of the company, communicate better across departments.

Shopify Plus Dynamics NAV integration

With an integration between Dynamics NAV and Shopify Plus you can:

  • Synchronise orders and customers between Shopify Plus and Dynamics NAV.
  • Update inventory and product data automatically in real time.
  • Transfer invoices and payments directly to NAV.
  • Support both B2B and B2C workflows.
  • Handle several Shopify stores in the same integration.

Read more: Shopify Dynamics NAV

Challenges with the native 365 BC integration to Shopify?

Missing features

Out of the box there are many useful features, but it quickly runs short.

Missing expertise

Your ERP partner is not an e-commerce expert, and your Shopify partner is not strong on 365 Business Central.

Missing fit

The native integration is built to a standard that others have decided – and your business is not like everyone else’s.

Read more about the native 365 BC integration to Shopify.

Customer story

Proven at customers like Ole Mathiesen A/S

Ole Mathiesen A/S

“I would recommend everyone to use Connectify.”

Anne-Louise, Marketing Manager, Ole Mathiesen A/S
Read the story

We've got the answers

Frequently asked questions

What is a Shopify integration?

A Shopify integration connects your Shopify webshop with the rest of your systems, for example ERP, inventory management, accounting or CRM. It automates workflows and makes sure your data is always up to date and correct across platforms.

What are the benefits of integrating Shopify with an ERP system?

When you integrate Shopify with your ERP system, you reduce manual data handling, save time and minimise errors. You can automate order handling, invoicing and inventory management, which gives you better control of operations and more time for growth.

Which systems can Shopify be integrated with?

Shopify can be integrated with a wide range of ERP and finance systems, for example Dynamics 365 Business Central, e-conomic, Navision, Uniconta and many more. It can also be integrated with CRM, warehouse management (WMS), payment platforms and marketing automation.

How long does it take to integrate Shopify with an ERP system?

It depends on how complex your requirements are. A standard integration can typically be set up quickly, while a tailored solution with special features can take several weeks. With an integration platform such as Connectify, implementation time is often reduced considerably.

What does a Shopify integration cost?

The price depends on the complexity and the number of systems you want to integrate with. Standard integrations typically start from a few thousand DKK per month, while more complex and specialised integrations can cost more. Contact us for a concrete assessment of your needs.

See all integrations +

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Let's talk about your data flow

Want to know more about Connectify, or get answers about your integration? Fill in the form and one of our integration specialists will call you back.

  • A free review of your needs
  • Fixed price – no expensive support hours
  • Danish integration specialists