B2B Shopify and ShopifyPlus: guide to B2B e-commerce

🚀 Scale your B2B business with Shopify & Shopify Plus! Learn how to increase sales, automate processes and create a frictionless customer experience. 🔥

29 January 2025 · 7 min read

Shopify as a B2B platform?

Are you ready to take your B2B e-commerce to the next level? Then you have landed in exactly the right place! In this guide we go in depth on how Shopify and ShopifyPlus can boost the way you run your B2B business.

Shopify has long been known as a leading e-commerce platform for B2C companies, but did you know that it is also a powerhouse when it comes to B2B? With ShopifyPlus you even get access to even more advanced features tailored to larger B2B operations.

In this article we will guide you through everything you need to know about using Shopify and ShopifyPlus for B2B e-commerce. We will cover:

What Shopify and ShopifyPlus are, and how they differ
The most important B2B features in Shopify
Exclusive B2B features in ShopifyPlus
Benefits of using ShopifyPlus for B2B
How to set up Shopify for B2B trading
Integration and customisation of your Shopify B2B solution
How Shopify can improve your operational efficiency

Whether you are new to B2B e-commerce or want to upgrade your existing solution, this guide has something for you. Let us dive into how Shopify and ShopifyPlus can transform your B2B business!

What are Shopify and ShopifyPlus?

Shopify is one of the most popular e-commerce platforms out there, and there is a good reason for that. With Shopify you get:

Unlimited storage space
An unlimited number of products
Access to a wide range of apps and integrations

That means you can create a webshop that fits your needs perfectly, whether you are a small entrepreneur or a large company.

But what if you need a bit more power under the bonnet?

That is where ShopifyPlus comes into the picture.

ShopifyPlus is an advanced version of Shopify that offers even more features and customisation options. It is particularly well suited to larger companies and to those who need more advanced B2B features.

With ShopifyPlus you get, among other things:

Even more integrations and API access
The ability to customise your webshop to an even greater extent
Dedicated support and advice from Shopify experts

So if you have a larger company or need more advanced B2B features, ShopifyPlus is definitely worth considering.

B2B features in Shopify

As mentioned, Shopify is not only a fantastic platform for B2C sales; it also has some quite impressive features that make it well suited to B2B trading.

The best part of all? You do not even have to invest in extra tools in order to sell B2B via your Shopify webshop. The platform has built-in support for all the most important B2B features.

Here are a couple of examples of what Shopify can do for your B2B sales:

Tracking wholesale orders: keep track of your B2B orders directly in Shopify. No need for separate systems or cumbersome administration.
Invoicing: Shopify supports invoicing, so you can easily send invoices to your B2B customers and keep track of payments.
Use of existing product data: do you already have product data in Shopify? Perfect! You can reuse this data for your B2B sales without having to start from scratch.
Integration with apps: Shopify has a wealth of apps that can help you manage both B2B and B2C sales from the same platform. Efficient and user-friendly.

So if you are considering extending your Shopify webshop to include B2B sales as well, there is no reason to hesitate. The platform has everything you need to get off to a good start and grow your B2B business.

Exclusive B2B features in ShopifyPlus

ShopifyPlus is not just an upgrade of Shopify – it is a complete solution tailored to large and growth-oriented webshops.

One of the big advantages of ShopifyPlus is that the platform offers a single solution for both B2B and B2C sales. That means you can handle all your sales channels from one central place. Clever, isn’t it?

But it gets even better!

With ShopifyPlus you get access to all the fantastic B2B features that Shopify offers. That creates a frictionless experience for your wholesale customers and makes it easy for you to handle their orders and accounts.

Another exclusive feature in ShopifyPlus is the ability to target and segment your customers with Shopify Audiences.

That allows you to tailor your marketing and communication to specific customer groups, so you can increase your conversion rate and customer loyalty.

In short, ShopifyPlus is the ultimate solution for companies that want to take their B2B sales to the next level.

With a combination of powerful B2B features and a flexible, user-friendly platform, you can focus on growing your business while ShopifyPlus does the heavy lifting.

Benefits of using ShopifyPlus for B2B

When it comes to B2B sales, ShopifyPlus can be a game changer for your company. The platform offers a number of benefits that can boost your success and make life easier for both you and your customers.

One of the biggest benefits of ShopifyPlus is that you can manage both B2B and B2C sales from one single platform. That means you avoid juggling different systems and can streamline your processes.

Imagine only having to handle one platform instead of several – that is a dream, isn’t it?

But that is not the only thing ShopifyPlus has to offer. With this platform you get access to a number of exclusive features that can take your B2B business to the next level.

We are talking about features such as:

Advanced user management and permissions
Tailored pricing models and discounts
Integrations with popular B2B tools
And much more!

These features can help improve the customer experience and increase efficiency in your company.

So if you want to give your B2B customers a fantastic experience and at the same time make life easier for yourself, ShopifyPlus is definitely worth considering.

Setting up and using Shopify for B2B

So, you are considering using Shopify for B2B sales? Good choice!

Shopify B2B is a package of features that makes it possible to sell directly to other companies via your webshop. Pretty clever, isn’t it?

But how do you get started with it all? Don’t worry, Shopify has thought of everything. They offer a complete guide to getting off to a good start with B2B sales.

Here you get insight into all the possibilities (and limitations) of using Shopify for B2B. And if you are on the ShopifyPlus subscription, it gets even better.

Because then you get access to a checklist that guides you through the whole process of launching and setting up all the great B2B features.

Integration and customisation

When it comes to B2B e-commerce, the ShopifyPlus platform is a strong choice that offers a tailored solution for your company’s specific needs.

One of the big advantages of ShopifyPlus is that the platform supports **integration with existing apps and systems. That means you can create a seamless connection between your webshop and your other business systems, such as:

ERP system
CRM system
Inventory management system
And much more…

By integrating these systems you can optimise your entire B2B sales process and make sure data flows smoothly between all the links in your supply chain.

Should Shopify be your B2B platform?

We have now taken a deep dive into how Shopify and ShopifyPlus can be game changers for your B2B e-commerce business.

From the basic B2B features in Shopify to the advanced options in ShopifyPlus, it is clear that these platforms offer robust solutions for companies of all sizes.

Remember that the right e-commerce platform can do more than just facilitate sales. It can streamline your operations, improve the customer experience and ultimately drive growth for your company.

Whether you choose Shopify or upgrade to ShopifyPlus, you get access to powerful tools that can help you:

Efficiently handle both B2B and B2C sales from one platform
Adapt your webshop to your specific B2B needs
Automate processes and improve operational efficiency
Create personal and engaging customer experiences